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Right now your ideal visitors are seeking your services or products
online. We help you identify where you can best place your message
to direct these key visitors to your site. To build a Web site that
works, you need several important strategies. First, you must define
how you want your Web site to support your business strategies.
- Do you want to generate leads for new business?
- Are you trying to sell something through the site?
- Are you seeking to enhance your relationship with existing customers?
Our Web site marketing evaluation and audit helps you determine
how well your site meets your goals. We call this service, the Market
Wise Internet-space ( i-space) assessment. To request a proposal
for our i-space assessment services, please complete our information
request form.
We work with you to define what specific viewer behaviors you want
your Web site to facilitate. We then assess how well your site delivers
information that encourages the viewer behaviors you prefer.
To improve your Web site's effectiveness, you must also understand
how your audience views it. Is it easy to navigate? Can they find
the information they want quickly? Are the graphics appealing? Does
the site quickly download for the viewer? If your site is not a
good experience for your viewer, they won't tell you - they will
leave your site. If your site is a good experience, they will return
and you will reach your goals. In our Web site marketing audit,
we can critique your Web site's viewer experience.
Secondly, you should strategically build and position your site
so that it is easy for your ideal audience to find it. If people
are unable to find your site, you are not getting the maximum return
on your Web site investment. Your Web site must be listed appropriately
in the search engines in order to be an effective marketing tool.
And, you must be linked to the right sites to drive the right traffic.
Our Web site marketing evaluation will review the "findability"
of your Web site and compares your on-line positioning to your key
competitors.
Today no site on the Web exists in a vacuum. Your customers can
(and will) easily compare your site with other competing sites.
Market Wise professionals will do that comparison for you by thoroughly
reviewing your competitors' sites. With our analysis, you will discover:
- Why your competitors out-rank you (if they do)
- What strategic position your competitors are taking
- What (if any) design elements make your competitor's sites easier
to use
- What enhancements you should make to your site to increase its
effectiveness
- What you need to do to improve your search engine ranking
We strongly believe that an independent evaluation can do wonders
for your Web site. Sometimes, you are too close to your site to
view it from your visitor's perspective. We can give you the valuable
unbiased eye of an outsider with our unrivaled Web site marketing
audit.
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