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If your customer base adheres to the 80/20 rule, 20% of your customers
provide 80% of your revenue. You can dramatically grow your business
by finding more just like that golden 20%. A solid approach to customer analysis helps you determine the key attributes of your best customers.
Strategic customer analysis gives you a thorough, in-depth look at customers and helps you identify new opportunities to increase your business.
The following resources provide customer analysis products and services:
 
Analysis of Customer Satisfaction Data
provides a highly structured methods to gather and analyze customer satisfaction data. While the book's primary focus is customer satisfaction for services, companies selling products will find useful tips as well.
The author also offers very useful and comprehensive case studies, which help readers get practical examples of how to conduct customer analysis.
It is a great reference book for customer analysis and gives step-by-step information on how to determine key customer satisfaction drivers.
If you are serious about customer analysis, you must add this book to your library!
You need to carefully plan customer surveys to get the best results. Measuring Customer Satisfaction and Loyalty
shows the best practices for each stage of survey development. It also clearly explains potential problems and trade-offs throughout the process. The author's step-by-step explanations are useful for everyone, even the math-challenged. He also demonstrates how you can analyze surveys using common commands in Excel. A great book for any company interested in customer analysis.
Do you know all you need
to know about your top customers? You should speak to your customers
and discover answers to vital questions, such as:
- Why do your customers choose to do business with you?
- What is the current level of your client's emotional loyalty
to your company?
- What are their buying motives?
- How can you appeal to their buying motives in your marketing
programs?
- Which firms do your customers consider your strongest competitors?
- How do you compare (in your customer's eyes) to your key competitors?
- Which marketing channels will be most effective for you?
You can gather this vital information for you through one-on-one
interviews with your top customers, conducting focus groups or implementing a customer survey program.
If you want to conduct surveys, we suggest iContact
iContact allows you to:
- Create, send, and track the results of surveys sent to your customers and subscribers
- Add an unlimited number of survey questions
- Customize your survey with your logo and color scheme
- Ask multiple choice, yes/no, and open-response questions
- Receive real-time tracking data wit responses and graphs
- Export all data for further analysis
To learn more about iContact click here!
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