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A successful public relations program gives your company instant
credibility in the marketplace and can generate qualified prospects
for new business. Enacted on a set schedule, public relations campaigns
bring increased visibility and awareness for your organization.
For a public relations plan that supports a lead generation activity, you should:
- Increase the number of sites that mention and link to your site
- Identify/monitor discussion groups that cover your industry
- Conduct on-going research to locate stories (published by on-line
resources) that mention your organization, and
- Distribute your on-line news releases
For an on-going public relations program, we can create and manage
an e-newsletter program for you (see our Internet
Marketing section).
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