|
It's the relationship that matters. You've probably heard the old
adage that people buy from those they trust. By building your Web
site as a marketing tool, you can foster these trusting relationships
with your customers.
 According
to leading marketing author, Jay Levinson, people must hear your
message up to 7 times before you make an impression. What does this
mean for your Web marketing? To be successful, your visitors must
see your site (and your message) many times. You can hope they will
return -- or you can build a program that reaches out to them. When
you take the initiative to reach your prospective customers, we
call that a "touch". We specialize in building multi-touch
marketing programs -- through the Web and traditional media channels.
|
