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You get the best return on your marketing investment if all activities
are integrated. With a well-defined marketing action plan (MAP),
you make sure that advertisements, speaking engagements, direct mailings,
Internet Marketing, social media efforts, etc. happen in a coordinated fashion. Your MAP
should cover all tasks necessary to market your product or services.
The MAP
will include specific schedules and deliverables and will define:
what will be done, when it will be done, who will do it, and how
much it will cost.
To complete this task, we:
- Moderate your staff discussions
- Review your marketing objectives
- Work with your staff to define your final "wish list"
for marketing program
- Develop projected timeline and budget for marketing activities
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