Market Wise Inc.
Internet Marketing Specialists
New Web Site Design Questionnaire

Our Questionnaire for Developing a New Web site is Coming Soon

As you are developing your Web site, consider the following steps:

1. Establish your objectives for your new web site. Your objectives could be:
   • To generate leads for new business
   • To sell a product or service
   • To keep existing customers (or members) informed
   • To make product information available
   • To attract visitors and sell advertising
2. What actions do you want people to take when the come to your Web site? Actions can be
   • Sign-up for an email newsletter
   • Request additional information on company services
   • Purchase a product
   • Become a member
   • Download a white paper
   • Attend a webinar
3. Define the image you want to convey
4. List the components you want on your new Web site, such as
   • A content management system to enable non-tech staff to update the site
   • a Blog
   • Discussion Forum
   • Surveys
   • Search
   • Feedback and/or request for information form
   • Flash presentation
5. Conduct keyword research. Iif you need help with this, please contact us.
6. Research your competitors and learn what is driving traffic to the competitors' web sites.
   We can do this for you, if you need help
7. Determine your search engine optimization objectives
8. Create a site map, wire frame, and file names (optimized for search)
9. Write the content
10. Edit the content for SEO
11. Write the meta tags and intra-site links
12. Acquire the graphics or hire a design firm
13. Code and design the site
14. Test and launch the new Web site
15. Create and implement the site promotion plan