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We list below a few resources that provide helpful marketing information.
If you want to receive updated information, please be sure to sign-up
for our marketing e-newsletter. For additional resources, visit our section on Internet marketing tools.
You can use many third-party Internet marketing software tools to ease the
work load of creating a successful Internet marketing program.
Keyword Research
Keyword research is the foundation of any effective Internet marketing program.
Since Google gets the lion’s share of the search market. You can use Google’s external keyword tool to conduct basic keyword research. https://adwords.google.com/select/KeywordToolExternal
This tool shows the number of searches and volume of advertisers for each keyword within Google’s system. You can see how many Web sites target a specific keyword by conducting a phrase match search (search with the “keyword phrase” in quotes) and look at the number of Web sites listed in the Results section of the Google tool bar.
Books on Internet Marketing Tactics
To learn how to select and implement the best Internet marketing tactics,
we recommend the following books:
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing by Kristopher B. Jones
Despite the title, this book covers much more than SEO. It covers all aspects of marketing a business on the Internet and is written by one of the most respected Internet marketing gurus in the industry. Learn more about this book.
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan and Calvin Jones
This book will give you a practical ways how to harness the power of digital media to achieve the successfully grow your businesses. You will learn how to choose the ideal online marketing channels for your market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing strategies. The book also has useful info on using videos for viral marketing.
Learn more about this book.
Books on Using Google Tools for Internet Marketing
If you want to learn more about using Google Adwords to drive traffic to your Web site, we recommend:
The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing
by Heather Lutze. This is a great book for anyone just getting started with Search Engine Marketing. The author gives a strong overview of the steps needed to set up pay per click campaigns on Google and other search engines.
Learn more about this book.
If you want to build a profitable online business by using Google's powerful set of tools, we recommend:
Google Income: How Anyone Can Build a Highly Profitable Online Business With Google by Bruce Brown.
This book covers topics such as: how to profit from Google Adsense, how to add free income-generating tools to your Web site such as Google Base and Google Product Search, and much more. Learn more about this book.
We think the best technique for filling your pipeline is to build
your own list. You may, however, need to refresh your own list from
time to time. Below we list a few links to list sources.
- infoUSA (www.infousa.com)
Over 14 million U.S. businesses & 1.2 million Canadian businesses!
Select by Job Title, Business Type, Sales, Number of Employees,
Credit Rating, etc.
- GreatLists.com (www.greatlists.com)
Free directory for locating business-to-business mailing lists.
Includes searchable database of lists that can be broken down
by industry. Also FAQ's page offers useful information about using
mailing lists.
- American City Business Journals (www.bizjournals.com)
Good resource for local and new business lists.
As professionals that use e-mail in marketing, we take pride in
using e-mail responsibly. Unfortunately, today many individuals
are abusing e-mail to the detriment of us all. Our own staff receives
hundreds of unwanted e-mail daily. We have found some tools to manage
this flood of time-wasting e-mails. Hope the following information
helps your productivity.
- MailWasher (www.mailwasher.net)
This program is very simple (and free). With Mailwasher, you download
the header information of your email and leave the body of the
message on your ISP's server. By just getting the e-mail header,
you realize many advantages. First, the process is very fast.
Secondly, you can see the sender's name and the message size.
You can delete a message without downloading or you can "bounce"
an obvious spam message. When you select "bounce", Mailwasher
fabricates a "user unknown error." The sender of the
spam receives a message that your e-mail is no longer valid. If
you respond with a "take my name off your e-mail list"
message, you are actually encouraging more spam - as the sender
now knows that your e-mail is valid. It's a strange world on the
Internet. After you have deleted and bounced your unwanted mail
through Mailwasher, you then download the remaining good stuff.
In our office, "good" e-mail is about one out of ten
messages.
- Spamcop (www.spamcop.net)
If you want to report a spammer, this site is the place to do
so. The system offers a free and nominal fee versions. With the
fee version, you can have e-mail filtered for you. While you are
on vacation, for example, the system can be used to filter spam
into a spam file. When you return from vacation, you can then
spend time on the more critical e-mail messages - before you plow
through the spam.
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